Brand and Communications Manager - - 42486 - Fletcher Building

General Information

Job Type

Permanent

Description

Shape how Aotearoa sees ColorCote

New Zealand loves steel – it shapes our baches, homes, offices and skylines. On its own, steel is vulnerable to corrosion, wear and the harsh coastal, plains and alpine conditions we live with every day.

ColorCote exists to make steel better – coating it in colour so it’s stronger, longer lasting and made to stand up to our unique climate. With a wide range of colours to suit every taste, design and trend, ColorCote isn’t just steel. Its steel made better.

We’re looking for a Brand & Communications Manager who enjoys working collaboratively, brings people together around a shared story, and is excited to guide the next chapter of the ColorCote brand.

What you’ll be doing

In this role, you’ll have the opportunity to:

Shape our brand and communications strategy

Own the ColorCote brand – from positioning and value proposition to go to market plans.
Share stories about our products, innovation, sustainability and customer value propositions across all customer segments.

Turn insight into meaningful campaigns

Stay close to societal, environmental, market and industry trends, and understand specifier, customer, end user and asset owner needs.
Translate these insights into impactful campaigns, content and storytelling that support business growth.

Lead our digital and channel presence

Develop and lead our digital strategy across website and social media, including SEM, SEO, GEO and AEO practices to ensure customers can easily find and engage with ColorCote online.

Nurture customer relationships

Lead a customer communications programme that enhances lifetime value.
Design customer journeys that guide the value chain through the pipeline to sale.

Partner with agencies and your team

Build constructive relationships with our creative and media agencies, providing clear, briefs.
Provide leadership and guidance to a small team, creating clarity on goals and celebrating progress and success together.

What you’ll bring

You’ll be someone who enjoys working with others, listens carefully, and communicates in a clear, inclusive and engaging way.

You will also have

Brand or marketing communications.

Experience in brand management, brand strategy and marketing communications
Confidence in building marketing plans and budgets
Familiarity with CRM and Marketing automation tools
Experience with CMS and website content management, plus comfort using the Microsoft Office Suite.
Tertiary qualifications in a relevant business or marketing discipline (preferred).
Experience in the building or infrastructure industry would be a bonus.

What’s in it for you

In this role you’ll:

Help shape a well-known New Zealand brand with a clear purpose.
Enjoy the scope to own, design and deliver thoughtful brand and communication strategies across digital, social, events and trade marketing.
Lead and grow a small, supportive team while partnering closely with experienced marketing and commercial colleagues.
Be part of a culture that values safety, inclusion, collaboration and continuous improvement.

Ready to make steel better with ColorCote?

Please apply with your CV

Our teams thrive on diversity, embracing various nationalities, languages, religions, customs, and lifestyles. Our diversity is one of the things that make us better together. If this role interests you, we encourage you to apply even if you don’t meet every requirement