Digital Media & Performance Marketing Lead - - 43020 - Fletcher Building

General Information

Job Type

Permanent

Description

The Role:

You’ll be joining our dynamic, fast-paced in-house digital and marketing team as Digital Marketing Lead, reporting directly to our Digital Channel Manager.

In this role, your responsibilities will include (but are not limited to):

Increasing engagement and revenue across our digital platforms and buying group partner
Developing and leading our paid media strategy across search, display, and emerging digital channels
Partnering closely with external agencies and partners to drive performance optimization, innovation, and best-practice media execution
Planning and delivering integrated marketing campaigns aligned with PlaceMakers’ go-to-market strategy and key commercial priorities
Collaborating with partner organizations and buying groups to identify and improve marketing initiatives that increase engagement, awareness, and commercial impact
Converting marketing performance data and insights into clear, actionable recommendations to support category and campaign growth
Identifying category growth opportunities through digital demand signals, audience insights, and media performance analysis

This is a Full time permanent, offering 40 hours a week, Monday-Friday, based full time from our Support office in Penrose.

About you:

You’re someone who thrives in a fast-moving environment and enjoys being part of a friendly, close-knit team. You bring energy, curiosity, and a proactive mindset, along with a passion for digital marketing and a proven history of driving results.

You’ll also bring:

Proven experience in digital marketing, with hands-on campaign management capability
A self-starter attitude, showing strong initiative and a genuine desire to learn and grow
A collaborative approach, with the ability to work effectively as part of a team
Familiarity with marketing analytics tools and performance measurement
Strong written and verbal communication skills
The ability to interpret media and performance insights and translate them into category growth strategies
Excellent organisational skills, with the ability to manage multiple priorities and deadlines simultaneously

Our Benefits:

Competitive salary & Staff-buying privileges
Genuine development opportunities that come with being part of the wider Fletcher Building Group
Employment Education Fund
Health & Wellbeing initiatives including an Employee Assistance Program
Be part of a diverse and inclusive team

Join Us: We value diversity and encourage applications from all backgrounds. Research shows that females and minority groups don’t always apply for roles unless they match 100% of the requirements. If this role interests you but you feel you don’t quite fit, we encourage you to apply anyway. We are proud of our diversity and see it as one of the things that make us better together.

Pre-employment checks including references, medical, drug test and a Criminal background check is required as well as the legal right to work in NZ indefinitely.

We are proud of the incredible diversity of people who make up our business! As an Equal Opportunity Employer, we strive to create an inclusive environment for all our employees across our national network of branches throughout New Zealand.