Fletcher Living Brand Lead (Penrose)

  • Job Type:Full time
  • Category:Marketing
  • Business Group:Residential
  • Location:Auckland
  • Job Reference:


About Us
Fletcher Living is one of New Zealand’s leading specialist home builders. We are part of the Fletcher Building group of companies and we have a strong history and commitment to providing quality new homes as one of New Zealand’s leading residential developers and builders.

Why Join Us?
We have a fantastic people culture at Fletcher Living and as an organisation we focus on the things that make it so great to work here, even as we continue to grow and get bigger.  Our priority is to make all our people feel welcomed when they join and feel valued as they continue their journey with us. Your personal and career development is also so important to us, we run functional workshops, regional sales coaching, people leader workshops and several professional development short courses.  Did I mention that we like to have fun at work?  There is always something going on at Fletcher Living, whether that is a sports event or family fun day, either on a regional level or a casual get together at branch level. We like to celebrate our successes and support each other.

We also have a number of employee benefits that are available to permanent full-time employees, as we are part of the Fletcher Building group of companies – these include access to the Fletcher Building Employee Educational Fund, FBuShare our global employee share plan, discounted Southern Cross healthcare, Fletcher Building Welfare Fund, and our lucrative Fletcher Building Staff Discount Card which will give significant discounts on some of the great Fletcher Building brands.

We have 5 locations.  Head Office in Penrose, 3 Auckland branches and a Christchurch office.  This role is based at our Auckland Head Office, Penrose.  

The Role
As our Brand Champion, you will relish the chance to run a full process from start to finish, enjoy getting all the detail right and be able to do it at pace while juggling a number of priorities This role will lead and manage the development brand content across traditional channels, they will be the brand champion working with the wider business to ensure consistency of brand presence and ensuring the customer is at the core of our decision making.  The role will work closely with our agencies to deliver a range of high quality content and collateral elements from print to video, as well as providing input into web content.  They will assist the marketing manager to deliver the marketing strategy for the business and will work closely with the branch based marketing teams and the stakeholder and community engagement team to develop content and maintain consistency of brand messaging.  You will also be required to provide analysis on the category as well as insights from within the business.

About You
We feel that to succeed in a role like this you will need to be an accomplished, passionate brand professional, who has built up a broad range of experience working across a range of channels. You will have creative flair and will be someone who enjoys problem solving.You will possess excellent communication and presentation skills and a proven track record of developing content that resonates with a target audience. You will have the ability to write, develop and manage content and will have experience in dealing with and directing a wide range of stakeholders. Having the confidence to direct, influence and navigate will be an important element of this role.  If you can bring to the table a combination of both agency and  in house experience, that would be highly regarded.  A marketing related qualification or business qualification i.e content creator/writer will also preferable. Efficient administration skills are required and if you have had exposure to Salesforce, that would be highly regarded. You are likely to be a self-starter who can work both autonomously and effectively as a team player.

How to Apply
Please click on the Apply Now Button on this advert to complete the on-line form and submit your CV.