Marketing Automation Lead - - 41807 - Fletcher Building

General Information

Job Type

Permanent

Description

As PlaceMakers Marketing Automation Lead, you’ll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption. This is a critical role within the Marketing and Digital team, helping shape how PlaceMakers connects with our trade customers.

Leveraging Salesforce Marketing Cloud, the role translates behavioural data into personalised, multi-channel campaigns that enhance the customer experience and support lifecycle engagement. It’s not just about sending emails it’s about creating meaningful, targeted communications that deliver measurable business outcomes.

Design and execute automated campaigns that increase engagement and retention across trade customer segments
Build campaigns and journeys that improve effectiveness encourage cross-category sales and showcase value-added services
Develop advanced segmentation models using transactional and behavioural data to enable precise targeting, personalisation and identify at-risk customers
Lead initiatives that encourage adoption of digital platforms
Collaborate with internal stakeholders to deliver integrated, customer-first digital experiences
Continuously enhance marketing automation workflows in Salesforce Marketing Cloud to improve speed, precision, and ROI
Act as the internal expert on Salesforce Marketing Cloud, mentoring colleagues and embedding best practices across the team

Based on site at PlaceMakers Support Office in Penrose, Auckland, this is a permanent full-time role, offering 40 hours per week, Monday to Friday

About you:

Creativity is important to succeed in this role. You’ll bring experience from a similar marketing automation role, with a strong mix of technical expertise and stakeholder engagement. You’ll be confident translating data insights into actionable strategies and managing multiple campaigns from strategy through to execution.

Proven experience in marketing automation, journey mapping and designing and executing campaigns simultaneously
Proficiency in Salesforce Marketing Cloud, with skills in AMPscript and SQL
Strong analytical skills and understanding of CRM integration, segmentation, and automation workflows
Experience delivering behavioural-targeted communications in trade, B2B, or multi-channel environments
Deep understanding of customer lifecycle marketing including acquisition, onboarding, engagement, and retention
Excellent interpersonal and communication skills, with the ability to engage and build relationships at all levels

Our Benefits:

Competitive base remuneration
Staff buying privileges and company benefits for you and your family
Genuine development opportunities that come with being part of the wider Fletcher Building Group
Employee Education Fund
Health & Wellbeing initiatives including an Employee Assistance Programme

Join Us: We value diversity and encourage applications from all backgrounds. Research shows that females and minority groups don’t always apply for roles unless they match 100% of the requirements. If this role interests you but you feel you don’t quite fit, we encourage you to apply anyway. We are proud of our diversity and see it as one of the things that make us better together.

Pre-employment checks will include references, a medical assessment, drug and alcohol testing, a criminal background check, and confirmation of your legal right to work in New Zealand indefinitely.

We are proud of the incredible diversity of people who make up our business! As an Equal Opportunity Employer, we strive to create an inclusive environment for all our employees across our national network of branches throughout New Zealand.