Marketing Specialist - - 40311 - Fletcher Building

General Information

Job Type

Permanent

Description

More than just a job—this is your next big opportunity!

At Laminex, we don’t just offer a role; we offer a career within a thriving business that’s been shaping Australian homes for over 90 years. Our products have been featured in The Design Files, The Local Project, and even on The Block! Laminex is part of the Fletcher Building Group, which includes businesses like Iplex, Oliveri, and Stramit.

Now, we’re looking for a Marketing Specialist to join our high-performing team.

At Laminex, we value fresh ideas and offer clear career pathways within the Marketing team and across the broader Fletcher Building network. You’ll have continuous opportunities to develop your skills, participate in fun team events, and be rewarded for outstanding performance. We also offer generous parental leave options, allowing you to choose between 26 weeks of full pay or 52 weeks of half pay. When you return, you can work 80% of your usual hours but still get paid 100%!

What will you be doing?

Integrated Communications Initiatives: Create and execute customer communications, content creation, influencer engagement, product placement, advertising, events, and customer support.
Cross-Channel Activation: Drive growth through online and offline channels, leveraging your expertise in content marketing and digital channels.
Campaign Performance Analysis: analyse campaign performance to create engaging stories that meet objectives.
Collaborative Work: Work closely with the Head of Marketing, Brand and Communications Manager, Digital Team, Category, Sales, and Customer Service Teams.

What GREAT looks like:

Manage end-to-end content production, ensuring brand consistency.
Curate and repurpose owned and user-generated content.
Innovate new content and engagement initiatives.
Support brand sponsorships and media partnerships.
Drive brand and product awareness through customer content needs.
Collaborate with other departments to deliver top-notch brand activations.
Track, measure, and optimise campaign effectiveness.

We’re looking for someone with a solid understanding of marketing channels, both online and offline, who stays up-to-date with marketing trends and new platforms. You should be able to create engaging stories from briefs, be proficient in content creation and campaign planning, and have strong time management and problem-solving skills. Excellent communication and relationship-building skills are a must, along with a passion and keen eye for design to ensure all content is visually appealing and on-brand.

Experience:

3-5 years of marketing experience in a communications role, marketing agency, or agile marketing environment.
Proven track record in acquisition and engagement through content marketing.
Experience in campaign development, supplier management, and content calendar management.
Relevant experience in interior design, homewares, or fashion industries is highly desirable.
Basic Adobe skills are a plus.

If you're ready to join a company that truly values its people, continues to innovate, and is on a significant growth trajectory… we’d love to hear from you! Apply today!