Marketing Specialist - - 43268 - Fletcher Building

General Information

Job Type

Permanent

Description

About the Company

Laminex New Zealand is a leading manufacturer and supplier of innovative surface and building solutions, working closely with designers, builders, and trade partners nationwide. We are known for quality, design leadership, and strong market presence, supported by creative, customer focused marketing and national product initiatives.

About the Role

Reporting to the National Marketing Manager, this role is the engine behind our events, communications, and brand activations owning end-to-end delivery while also lending hands-on support to digital marketing and campaign creation. You will take the lead on coordinating trade events, sponsorships, and marketing communications, managing timelines, collateral, supplier contributions, and stakeholder approvals from brief through to execution.

You'll craft compelling copy and creative assets from event materials and promotional literature to EDMs, social posts, and banners ensuring every touchpoint reflects the brand with consistency and impact. Alongside your events and comms responsibilities, you'll contribute to digital campaign delivery across email, social, and web channels, supporting content creation, scheduling, and performance tracking. Working closely with internal teams, Product Managers, and external agencies, you'll help bring campaign ideas to life and ensure Sales Teams are equipped with the tools they need to succeed.

What You'll Be Doing

Own and deliver end-to-end events coordination, including sponsorship activation, collateral, merchandise and supplier contributions.
Lead communications activity across promotions, advertising, product communications and category updates.
Manage internal vs. external creative requirements, timelines, approvals and day-to-day agency coordination.
Create targeted collateral using in-house design tools and deliver printed literature and campaigns to a high standard.
Support the Marketing team and Product Managers with product and segment communications, providing Sales Teams with effective promotional materials.
Assist with consumer initiatives, digital projects, CRM, customer loyalty programmes and broader Communications Strategy delivery.
Track and manage the Communications and Events expense budget.

About You

We're looking for someone who thrives in a collaborative, agile, and customer-focused environment. You will bring:

1–3 years' experience in a marketing, events, or communications role.
Proven event coordination and project management experience, with the ability to manage multiple priorities and deadlines.
Creative flair with the ability to translate ideas into digital, print, and content outputs.
Confident with content creation tools including Canva, Adobe Creative Suite, or equivalent.
Strong communication skills with a high level of attention to detail and excellent organisational capability.
Working knowledge of marketing automation and social media tools such as Meta Business Manager, Hootsuite, Instagram, Facebook, and Pinterest.
Sound knowledge of digital marketing tools and analytics.
Customer-focused and comfortable working independently and within a team.
Previous building industry or specifier experience is highly advantageous.
A proactive attitude, a commitment to continuous improvement, and alignment with our values: Protect, Be Bold, Customer Leading, and Better Together.

Why Join Laminex NZ?

At Laminex, you’re joining a company that values innovation, collaboration, and personal accountability.

Ready to Make Your Mark?

If you’re an energetic marketing professional who loves bringing brands to life through exceptional events, partnerships, and communications—this is your opportunity to help shape the future of one of New Zealand’s most recognised building product brands.

Studies indicate that some females and minority groups may hesitate to apply unless they meet all the criteria. If this role interests you, we encourage you to apply even if you don’t meet every requirement.

Our teams thrive on diversity, embracing various nationalities, languages, religions, customs, and lifestyles. We are proud of our diversity and see it as one of the things that make us better together.