Brand Manager - - 40485 - Fletcher Building

General Information

Job Type

Permanent

Description

Who We Are

We’re one of Australia’s biggest and most trusted names in sheds, garages, barns and more. We’re big enough to have a national network of local shed experts, plus a manufacturing and distribution network that serves the nation, as part of the Stramit family.

We’re part of one of Australia’s biggest building industry families – Fletcher Building Australia – alongside, Oliveri, Laminex and more.

But we’re also small enough to know what our customers want as people – with us, we know that what works for one person, won’t for another.

The Role

This role offers the opportunity to help grow our franchise network; Fair Dinkum Builds, a well-established market leader in the buildings construction industry. Reporting to the National Franchise Marketing Manager, you will help launch new initiatives that enhance the value proposition to the existing network and build the attractiveness to potential new franchisees.

Join our small marketing team and help drive the Fair Dinkum Brand (B2C) working with external agencies on both lead generation and branding campaigns. You will also provide marketing support to our Franchise network (B2B). This is a fantastic opportunity for an experienced brand and or channel marketing specialist, who loves working on a national brand and with Independent Business owners.

Based in Crestmead, the Brand Manager assists in developing and executing sound marketing plans, whilst ensuring our content is fresh and relevant to our target markets. This role will be a key contributor and influencer across all facets of marketing.

Main Responsibilities:

Brand Marketing Communications and campaigns (brand and lead generation) including creating and implementing projects and seeing them through to completion
SEO and SEM ownership and management
Promotions, Marketing plan and strategy development and execution
Market research and competitor data, SWOT analysis and performance data review
Brief and manage Agencies on specific projects as directed
Manage specific project A&P budgets and reconciliations of project spend
Work collaboratively with sales and franchise support teams to develop practical and effective programs

What we need from you:

Marketing degree with proven in house marketing experience
7+ years experience in brand management or marketing
Demonstrated leadership skills and ability to influence decisions in a matrix environment, including senior level leaders
Ability to think creatively and to contribute to both strategic and tactical decisions
Analytical ability and understanding of forecast and sales data
Demonstrated ability to lead large, cross-functional initiatives or projects
You have exceptional time management skills and have fantastic communication skills both verbally and written
Franchise and or Distributor network experience highly regarded

What we offer:

Supportive and close-knit team of highly experienced individuals
Hybrid workplace: 3 dedicated onsite workdays with flexibility
Amazing career development, training, and progression opportunities
A Perkbox account – giving you 24/7 access to thousands of perks, benefits, discounts, wellbeing tools and loads more!
Strong Inclusion and diversity commitment to our team members including Gender affirmation leave (10 days), and LGBTQ+ Rainbow Tick accreditation.

Think you could be a good fit? Let’s find out! To apply, click the 'apply now' button. We can't wait to review your application and explore your potential with Fair Dinkum Builds!